Change Management
Change isn’t hard at the start—it’s hard in the middle.
There’s a well-known quote often attributed to Tony Robbins: “Change happens when the pain of staying the same is greater than the pain of change.” And it’s true. People rarely change unless they have to—whether in life or in business. That’s why I often compare change management to losing weight. The process is eerily similar.
It always starts with a moment of conviction: I need to change. This isn’t working anymore. Just like someone deciding to finally lose those 20 pounds, a business owner might say, “We need to get organized. We need to stop flying blind. We need to get our team aligned.” But as anyone who has set a New Year’s resolution knows, the gym is packed in January and empty by May.
Why? Because change isn’t hard at the start—it’s hard in the middle.
At first, motivation is high. You show up at the gym. You feel sore, tired, discouraged. You want to feel stronger, but it feels like you’re getting weaker. You want financial freedom, but it feels like you’re restricting your choices. The actions required to create change often feel like the opposite of the outcome you’re chasing. That’s the trap. And it’s where most people—and most businesses—quit. As Ed Latimore once said, “The heaviest weight at the gym is the front door.” Showing up is the hardest part. But it’s also the most important.
“The Heaviest Weight at the Gym Is the Front Door”
We love the idea of change. New systems. New strategies. New software. But when it’s time to follow through—when you have to stick to the plan, hold the meetings, measure progress, and say no to distractions—momentum fades. That’s why so many ERP implementations, CRMs, and strategic plans fall flat. The plan isn’t the hard part. Consistency is.
At Cabochon Advisory, we don’t sell the idea of change—we help you commit to it. We ask for something most consultants don’t: a real commitment to do the hard things. Even when it’s uncomfortable. Especially when it’s uncomfortable.
Here’s how we help:
- We clarify the why—so your team understands what the change is for.
- We define the plan—clear steps, owned by real people, measured by real numbers.
- We track progress—like stepping on a scale, so you see results over time.
- We walk with you—keeping you accountable and focused, month after month.
- We help you recover when you slip—because it’s not about perfection, it’s about consistency.
James Clear, in Atomic Habits, puts it this way: “The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit. Don’t miss twice.” That’s our mindset when it comes to change. You’ll miss a meeting. A plan will go off track. A leader will drop the ball. But we help you course-correct—so one miss doesn’t become a pattern.
We’ve seen it work—again and again. The business owner who finally decided, I’m ready to lead differently. The leadership team that learned to row in the same direction. The company that started tracking the right numbers—and doubled its net profit in two years.
It wasn’t magic. It was commitment. Showing up. Doing the work. Especially when it didn’t feel like it was working yet.
If you’re tired of talking about change and ready to make it happen, we’d love to walk that journey with you. Click the button below and let’s start with a real conversation—about what’s not working and what you’re ready to do about it.
You bring the commitment. We’ll bring the clarity, the plan, and the accountability to get you there.
